As more and more people use the Internet to get video when and how they want it, traditional TV viewership is slipping significantly. Take a look at this post from Business Insider about the latest numbers for new cable subscribers…the headline, “Pay TV Losses Subscribers for the first time EVER!”

Here is another post from NewStatesman that echos this trend. The headline, “Online Broadcast TV Doubles in Past Year.”

In a nutshell, you need to be where your customers are hanging out. How are you changing your business marketing practices?