There are a lot of opinions when it comes to social media. Commonly these opinions turn into truths…and contractors end up taking them to heart. We’re here to help you sort these myths out.
#1) Social media is a fad.
We’ve heard this over and over again. And it is simply not true. In 2012, local business searches increased 67%! All the more reason why you must keep your business pages current, and make sure you are considering SEO.
#2) Anybody can put together a social media campaign
Yes, your daughter or nephew is probably very social media savvy. However that doesn’t mean that they understand how businesses are run, how to create a strategic communications marketing plan, or keep the integrity level high. This is the front door of your business for many potential clients. You want to make sure your best face is facing forward.
3) I don’t want negative reviews!
We’ve talked about reviews in the past, and having a few negative reviews is OK! As long as the vast majority of your reviews are positive, people understand that you can’t please everyone all of the time. If a negative review does pop up, be sure to address the issue so other customers understand your concern. This is also a great way to learn what your business does right, and what you can improve on.
4) Nobody is going to read what I post.
You’d be surprised how many potential clients are researching your business right now. Many of them want to make sure that you’re current with industry trends, see projects that you have completed, and get a feel for your personality and business model. You don’t need to use social media to only talk about what you’ve done. Post about vendors in the area that are doing great things, reach out to old customers, comment on questions viewers post. This will make your company feel like a community rather than just a business.
You don’t want to be left behind, and miss out on the huge influx of new customers searching the web for your contracting business. Create a smart, well-thought out social media marketing plan, and publish immediately. Every day you’re not using social media, is a day you may be missing out on customers.