This is a community for home service contractors to learn the latest marketing and lead generation techniques from a world class team of contractor marketing,  website development, social media and Search Engine Optimization experts. Our focus is how to help your business flourish in the new digital, social media age. This blog is a place where we can share ideas and perspectives on what is working and how new products and services are working for your business.

I am Chris Marentis, the Founder and CEO of GenNext Media LLC, a revolutionary information services and interactive media and marketing company. GenNext Media is also the creator of the Surefire Social Marketing System, a lead marketing system for contractors using social media and other Web 2.0 applications.

We know a lot about contractor marketing. In fact, I am a blogger for the Home Remodeling website, and am a frequent speaker at home contractor events such as Certified Contractor Network and David Yoho Associates. I am also a blogger for Dun & Bradstreet on the topic of web marketing.

Over the past 15 years, I have worked with companies of all sizes bridging technology with marketing and media solutions. I am the former CEO of Clearspring Technologies, one of the most widely adopted venture-backed Web 2.0 technology platform companies in the world. During the Web 1.0 boom, I led the industry as Senior Vice President of America Online’s (AOL) Interactive Marketing group. Working with some of the world’s most progressive and successful companies, the AOL interactive marketing team created the blueprint for online marketing, ecommerce and content branding in the new medium.

I spent the last 27 years working with some of the largest media and ecommerce brands in the world, providing a unique perspective toward developing marketing communications strategies and services that leverage new technology and consumer behaivior. Thanks for joining us in this conversation.