3 Key Strategies to Boost Contractor Leads in 2012
Site speed, mobile visibility, and recent, compelling content are all critical elements for local business success to boost contractor leads in 2012.
As a local business owner working with other businesses to help them boost their online exposure and contractor leads, I know first-hand how the Internet can bring tons of success with a well planned out and executed strategy. At the same time, I also understand how challenging it can be for businesses to create such a plan because the Internet is an ever changing platform (thus often changing the variables dictating success) that can be challenging for most business owners to keep up with. That’s why I’m sharing with you some of the biggest online trends of 2012 that are important for contractor marketing
businesses to be aware of so they can keep up with the competition and maximize contractor leads for their business.
First, two of the biggest profit multipliers for your website are:
1. Currency of information.
2. Speed of implementation.
Keeping this in mind, make sure the following are taking into consideration to maximize your online marketing strategy for 2012.
1. Site speed is HUGE. You need to make sure your site speed tests well. For more information, read about site speed optimization here.
2. Mobile site capability is increasingly more important. More and more users are accessing the Internet via Smartphones and other mobile devices. A Mobile capable site is a nice addition to have now, but will be critical over the next year or so to keep up with the demands in the marketplace.
3. Currency of content is a necessity for contractor marketing companies. Content is inexpensive, but maybe one of the most important marketing strategies to boost contractor leads online. Create a content strategy and implement it with persistence.
What do you think some of the 2012 online trends are to help boost contractor leads for contractor marketing firms??
Chris Marentis has written 103 articles on this blog.
February 4th, 2012 at 2:40 pm
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