We in the local social media marketing industry know that your marketing resources are probably limited. Before you begin devoting your contractor business’s valuable resources to an up-and-coming social network, it’s wise to consider whether or not it will add value to your local internet marketing strategy.
One of the most popular social networks, Google Plus, comes with outstanding features that may be useful to your business. Its most popular feature, Google Hangouts, is unrivaled. People can use Google Hangouts for live video conferences and collaborative activities. The best part is that up to 15 people can use Google Hangouts at once, so you could use it for a business conference or for interacting with several of your company’s clients. After you finish your chat, the video can be saved on YouTube, which is owned by Google, for future viewing.
The Advantages of Google Hangouts
The price of Google Hangouts (free!) is hard for small businesses to beat. For this reason, many small businesses are turning away from social media sites like Facebook in favor of Google Plus, where they don’t need to compete with paid advertisements.
The software is simple use, and it’s open to anyone with a basic Google account. If your contractor company does a lot of teleconferencing, Google Hangouts could help you cut costs and make it more convenient for your employees. Many small businesses are using Google Hangouts for their internal business needs. In many cases, streamlining your business operations ultimately benefits your customers, who may appreciate more efficient service and lower prices.
How Can You Use Google Hangouts for Your Business?
Some companies have found success with Google Hangouts by hosting tutorials that relate to their business. When customers see the faces of your company’s representatives, you become more personal in their eyes, and they might be more likely to trust you for their next project. After the Hangout, you can save the video to your company’s YouTube channel.
One distinct benefit of Google Hangouts is that your customers don’t expect perfection. Hangouts are inherently casual and spontaneous, so you won’t need to spend a lot of time and resources on your content. Videos for YouTube or your website, on the other hand, can be expensive and might require the help of a multimedia professional. Because Hangouts are so easy to execute, it won’t take long to build a library of short Hangout videos.
Keep in mind that what’s best for one company may not be best for your contractor business. As the marketing expert at your contractor business, you make the ultimate decision about which social media networks work best for your company.